What is the difference between GEO and SEO, and what does a CMS need for both?
GEO (generative engine optimisation) is getting cited in AI answers. SEO (search engine optimisation) is ranking in search results. Most of the groundwork is shared: clear pages, structured data and consistent facts. A CMS should support both.
The overlap is large. A page that is hard to crawl or unclear fails both.
What GEO adds, and what llms.txt is
GEO builds on the same work as SEO. It adds a few things that matter when an AI system, not a results page, is the reader:
Pages that answer one question in the first paragraph.
Structured data that states what the page is about.
An llms.txt file, a plain-text guide for large language models, that points to the pages that matter most.
A robots.txt that treats AI training and AI search as separate decisions.
The same facts across the site, so no page quotes a different price or date.
llms.txt is a convention, not a ranking factor. It helps a reader find your key pages. It does not move you up any results list.
What a CMS should do for both
Four things to ask of any CMS, Uniwoven included.
Generate tags from approved content
Titles, descriptions and structured data come from the published entry, so they change when the content does. No separate SEO plugin to forget.
Serve llms.txt and robots.txt
Both files come from the published tree, so they match what is live. Keep AI training and AI search rules as separate lines in robots.txt.
Keep facts consistent
Prices, dates and claims live in one place and pages quote them. A changed figure shows up everywhere it is used.
Check SEO in the review
Tags and facts are reviewed with the copy, before publishing, not after.
SEO should be part of the content workflow, not a separate plugin that can be skipped or missed. GEO is mostly the same work done well, with a few files and rules added. We make no ranking or citation promises.
What teams ask about GEO and SEO
Short answers. Each one is our view, not a guarantee.
No. Most AI answers draw on pages that are findable, readable and clear, which is still SEO work. GEO adds to that rather than replacing it.
Watch your SEO files come from your content
Book a walkthrough and we show the tags, sitemap.xml, robots.txt and llms.txt generated from your published pages.
Book a walkthrough →How Uniwoven covers both
GEO and SEO share most of their groundwork, so the CMS needs the same basics for both. Uniwoven covers them from the published tree:
SEO tags are generated from approved content, so every page carries them without manual entry.
sitemap.xml and robots.txt are generated from the published tree, so new pages are listed without a developer ticket.
llms.txt is generated the same way. It is a convention, not a ranking factor, so we treat it as hygiene, not a shortcut.
Facts that appear on many pages are linked entries, so a figure changed once is changed everywhere.
Uniwoven is a content platform built and operated by Sonklar.
Not sure whether your current CMS can do this? The DXP Assessment gives a keep, fix, or replace answer. If a platform we partner with is wrong for you, we say so.